GCI Teams up with Pureology Serious Colour Care

PureologyPureology Serious Colour Care, a leading professional hair care brand of L’Oréal USA, has formed a global partnership with Green Cross International (GCI) in a pioneering venture to help encourage salon professionals to support sustainable practices and projects. Founded in 1993 by President Mikhail Gorbachev, Green Cross International’s mission is to help face some of the world’s most critical environmental challenges.