new Expedition - Canadian Arctic - July 2008

Just to let you know that our partnership with Green Cross International has been reinforced, and that we have agreed to work together on a major program over the next few years: Ambassadors from the Arctic. M. Gorbachev himself has encouraged and approved this strategic initiative specifically designed to alert public opinion of critical environmental issues that endanger the Arctic region.

Led by renowned photographer Sebastian Copeland of Green Cross / Global Green US our program and myself, the program will span three years: 2008, 2009 and 2010. Our goal is that within this time frame, a unique consortium of environmental advocates and ecological scientists - with the
support of corporate sponsors and individuals - will explore and assess the conditions of the Arctic region, and determine what steps are required to guarantee its preservation for generations to come. Y&R/Young & Rubicam, one of the world’s leading marketing communications agencies has agreed to partner with us to provide marketing and PR services for this multi-year project.

The first mission will be in the Canadian Arctic in July 2008, more specifically starting from Resolute Bay onto Ellesmere Island, reaching the highest peak in Nunavut and Cape Columbia, the northernmost area of Nunavut.

Our expedition members, adults but especially children, will be interacting with scientists doing field work in these regions.